Be a Special Santa and Spread Holiday Joy!

2026 Season Begins Monday, November 2

This cherished tradition has brought warmth, hope, and holiday magic to thousands of children and youth in our care for five decades. Generous donors, sponsors, and businesses help us remind every child that they are seen, valued, and loved. There are plenty of ways to get involved starting November 2—you’ll make an important difference!

WAYS TO GET INVOLVED

Make an Online Donation

• By making a convenient online donation, you can support this impactful program immediately—in any amount you desire.
• For every $50 donated, we purchase two personalized gifts for a child in our care.

Shop and Donate Locally

• Bring new and unwrapped gifts to donation boxes in Greater Rochester, Central and Western New York! A complete list of 2026 donation box locations is coming soon.

Start an Online Special Santa Fundraiser

• JustGiving link coming soon
• Set a goal, promote the fundraiser with your friends, family and colleagues. Watch support for this program grow throughout the season!

We want to give a big Thank You to all our sponsors who continue to help make this cherished tradition a reality.