Join Us in Celebrating 50 Years of Joy!

This year marks a milestone that’s close to our hearts: the 50th anniversary of Hillside’s Special Santa program, a cherished tradition that has brought warmth, hope, and holiday magic to thousands of children and youth in our care. For five decades, generous sponsors like you have helped us turn wish lists into wrapped realities, reminding every child that they are seen, valued, and loved.

Make an Online Donation

For every $50 donated, we purchase two personalized gifts for a child or youth in our care. These aren’t just toys, they’re tokens of joy, chosen with care to reflect each child’s unique interests and needs. Click here to donate today!

Start an Online Special Santa Fundraiser

• Create a giving page
• Set a goal, promote the fundraiser on your website, on social media, and with your friends, family and colleagues
• Watch support for this program grow throughout the season

Shop and Donate Locally

Bring new and unwrapped gifts to donation boxes in Greater Rochester, Central and Western New York! Click here to find donation boxes near you.

We want to give a big thank you to all our sponsors who continue to help us make this cherished tradition a reality.